From March 23 to 26, 2026, the company  PE "Victor & K" participated in the international exhibition Alimentaria 2026, which was held in Barcelona (Spain).
Alimentaria is one of the largest exhibitions in the food industry and the HoReCa segment in Spain and Portugal, which lasts for two years. In 2026, the event brought together representatives of more than 120 countries of the world, gathering more than 350,000 visitors and more than 109,000 participating companies.

The company PE "Victor & K"  was represented at the national stand of Ukraine in the main exhibition area. The stand became a place of active attendance at the exhibition due to its bright design, presentation and emphasis on products.
We managed not only to stand out among other participants, but also to create a space where people wanted to come, stop and get to know the products better. Visitors were actively interested in the range, asked questions about recipes, quality and opportunities for cooperation. We received more than 120 contacts, including representatives of companies interested in cooperation, distribution and brand development in international markets. The geography of interest covers European markets, in particular Spain, France, Slovenia and Portugal.
Within the framework of the exhibition, preliminary agreements were reached on holding meetings with popular distributors in key regions of Spain - Alicante, Barcelona, ​​Malaga and Bilbao. This is an important step towards systematic development in the country's market.

It is worth noting separately the establishment of contact with a representative of the diplomatic corps of Ukraine in the Palma de Mallorca region. An agreement was reached on assistance in organizing a meeting with the Embassy of Ukraine in Valencia, which creates additional opportunities for effective entry into the regional market and the development of international cooperation.
Participation in the Alimentaria 2026 exhibition became a stage in the development of the international activities of the company PE "Viktor & K" and confirmed the interest of the European market in high-quality Ukrainian products.
The contacts made, negotiations held and agreements reached form a solid foundation for further cooperation, expanding the geography of presence and strengthening the brand's positions in the international arena.
We continue to be open to new partnerships actively, develop the export direction and work to ensure that Ukrainian products reliably take their place in the world market.